Upton attended a casting call in Miami for Elite Model Management in 2008 and was signed by them the same day. She eventually moved to New York City, where she then signed with IMG Models.
Upton first modeled for Damien Haumpy Garage, then Dooney & Bourke. She is the 2010–2011 face of Guess. In 2011, Upton appeared in the Sports Illustrated Swimsuit Issue. She was featured in the body paint section and named Rookie of the Year for the issue.
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